www.snowboard-women.com

I love Burton’s snowboarding gear so imagine my excitement seeing a store devoted solely to their women’s line. This store is gorgeous. It was about 1000 square feet, with hardwood floors. The clothes are arranged by color scheme and wall fixtures are back-lit with soft white fluorescent lights.

Three-quarters of the store is devoted to clothing, and the rest is accessories and hardgoods. The entire back wall contains their ’08 line of Feelgoods, Feelgood ES’s, and Feathers. I didn’t see many ’07 models still in store. But man, those ’08 Feelgood ES models were beautiful – to the tune of $799!

They had a good selection of boots and bindings – about 10 different styles of bindings, and about 8 boots. The ’07 boots & bindings remaining in store were priced well – I saw some regularly priced at $249 marked down to $149. Interestingly, they only had 1 model of boot which had “traditional” laces – all the rest were the Burton innovative drawstring style, apparently much easier to tighten and customize a fit. I’ll have to try some on sometime!

Accessories – lots of gloves and liners. I have to point out these funky lobster-claw mittens we saw… why would you want to have your index finger AND thumb separated from the other 3 fingers? Thought that was weird. But fun, I guess?

Even the music was perfect - it was kinda indie-rock yet somewhat poppy. Somehow just fit the vibe of the store. Good marketing!

If I had more time to shop and a little more money to spend on this trip, I would have dropped some cash… but I really just wanted to window-shop. And this was definitely the place to drool over cool Burton merch!