Mammoth Mountain Announces MVP Program for ‘10-’11 Season
Yesterday Mammoth Mountain announced the continuation of their MVP season pass program for next year. Unlike the current MVP season pass, which they released in April 2009 for only the first 10,000 buyers whether you were an existing pass holder or not, next year’s program is closed to the general public and is only good for existing pass holders.
This is an interesting strategy - maybe Mammoth actually lost money on the 09-10 season pass offer and current attendance trends indicate they will make a better margin on keeping the MVP exclusive to current participants? They did announce they’re raising prices next year to $92/day - what the hell… is this Vail?
I for one will be buying my MVP for sure… at those lift ticket prices, you get your money’s worth after just 7 days on the hill. Check out the e-mail announcement I received:
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