Augmented Reality Hits the Ski and Snowboard Slopes
Have you heard of Augmented Reality (AR) yet? It’s the next frontier of marketing & advertising - allowing you to use your mobile phone to view virtual overlays and callouts of real-life features and points of interest in your immediate physical surroundings.
WHAT THE HELL DID I JUST SAY?
Well maybe a better way to explain it is to check out the first Augmented Reality application for Skiers & Snowboarders, REALSKI! Here’s a few screen grabs of REALSKI in action, from their YouTube video:


The way it works is, you download the app, launch it, and then view your real-life surroundings through the iPhone camera. The digital display of the camera will change based on what the camera itself is viewing. The app uses the phone’s GPS, compass, camera, and other features to activate what the display shows.
REALSKI will show you key features when you are on the mountain, such as trail features, names, skill level, lodges, restrooms, terrain parks and more. Watch the video, it’s really cool to see this live on the slopes!
I’m getting closer and closer to getting an iPhone when I see things like this are available. REALSKI is a very cool and useful app especially if you’re on a mountain for the first time and have no idea of how to find your meetup point, or more importantly, where the nearest Bloody Mary bar is!

Continuing to get psyched up for the season - I read about this contest on



As for me, I’m partial to hip-hop… particularly Ludacris’ “MOVE BITCH” track… it’s fun to play in the car when we’re trying to find parking and people are being idiots 

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